Here's A List Of The Most Important Digital Media Trends For 2020.
A Review Of The Most Important Digital Media Findings In 2020In every country in which surveys were conducted the coronavirus epidemic has significantly increased the number of people who read news in major media. News on television and online sources have seen significant increases and more people have identified television as their primary source of information, giving some respite from the picture of steady decline. Consumption of printed newspapers, has fallen as lockdowns undermine physical distribution, almost certainly accelerating the shift to an all-digital future. In many countries, however, social and online media usage has dramatically increased. WhatsApp had the highest overall growth, with increases of around ten percentage points in some countries. In other countries, more than half of those who were surveyed (51 percent) used some kind of online, whether closed or open community to connect, share information, or take part in a local support network.
Trust in media coverage of COVID-19 was high in all countries at the time of April of 2020. It was similar to the trust of national governments but much higher than that of individual politicians. In the case of COVID-19 data, trust among media was twice as high for social platforms, messaging services, and video platforms as it was for media. The concerns of the world about false information are very high, as we can see from our January-based dataset. More than half of our global population was worried about online news, even before the coronavirus crises. While domestic politicians are most often blamed for the spread of false information, people who identify themselves as right-wingers, such as those in the United States, are more likely to not blame the media. Facebook is seen almost everywhere as the most important channel for spreading incorrect information. WhatsApp is however more responsible in countries like Brazil as well as Malaysia.
In our January poll across all countries less than four out of 10 (38%) stated that they trust most news at least a majority often - down four percentage points from 2019. More than half (46 percent) reported that they believe in the news sources they use for themselves. Particularly, public broadcasters that have lost support from left - and right-leaning political partisans seem to be threatened by rising political polarization. Our survey found that 60% of respondents still prefer news that is neutral in their opinions, and only 28 percent prefer news that reinforces or reflects their beliefs. The United States has seen a slight rise in the number of partisans since 2013. However, the majority still seems to favor information that is at least trying to be impartial.
A majority of people (52 percent) prefer that news media prominently reported false statements made by politicians, instead of not in any way highlighting them (29 percent). The public is less comfortable watching political ads on social media and search engines than they are with TV. The majority of people (58 percent) would prefer that platforms to block adverts with false statements. The United States has seen significant rises in the online news payment as evidenced by the increase being 42% in Norway (+8) and 20 percent growth in the United States (+4). Other markets have seen smaller increases. It is important to remember that most countries aren't paying for online information although certain publishers have complained of a "coronavirus bump".
The subscribers appreciate the exclusivity and high quality of the content. Subscribers feel they are getting more information. However, most people are happy with the information they have access to get at no cost. Also, we observe a very high number of non-subscribers (40% in America and 50% in the UK), who claim that they cannot convince their to pay. If you pay more (e.g. the USA and Norway) about 1/3 and 50% of subscriptions are given to only a few major national brands - suggesting that the winner-takes-all-the-time dynamic is still in place. In both countries, a large percentage of subscribers are adding more than one subscription to their existing one. For radiouri Alba Iulia A Romanian commercial radio station, they use a format oriented on 60 percent news from all fields , and 40 percent music. The current lineup of programming includes news shows from the region, specialty programs, as well as talk show programming. People who are over 30 are not only in contests, news, or interviews, but they are attracted by cultural shows, debates, entertainment, and even music.
The most trusted source of news and information about a nation is the local newspaper and its websites. The number is four in ten (44%). However, we discovered that Facebook and other social media websites are currently being used by about a third (31%) of local news and information users. This is putting more pressure on businesses and their business models. Access to news continues its growing. Nearly 25% of the population prefer beginning their news journeys using an app or website. People aged 18-24 (so-called Generation Z) have an even less entanglement with apps and websites. They are more than twice as likely to access news via social media. Instagram news usage has doubled across every age group. The trend is expected to continue throughout the coming year.
To combat the growth of different platforms publishers have been trying to engage directly with customers via email alerts and mobile devices. One in five Americans (21 percent) go through their news email weekly. About half of those who do so make use of it as their primary method of accessing news. Northern European nations have had a longer time to adopt news services via email. Only 10% of Finnish users use Finnish email news. The number of people using podcasts has risen significantly in the past year, even though coronavirus lockdowns could have temporarily stopped this trend. Half of respondents across countries (50 percent) think that podcasts provide more depth and understanding over other media. In addition, Spotify has become the most popular destination for podcasts across a number of markets, outdoing Apple's Podcast app.
The majority of people (69 percent) consider that climate change is a serious issue. However, a small minority in Australia, Sweden and the United States disagree with this view. This is a more right-leaning group and is often older. These groups are more youthful and get most of their climate-related news from social media and by following activists like Greta Thunberg. The use of voice-activated speakers such as the Amazon Echo or Google Home continues to grow. In the UK the use of these devices for all purposes has grown from 14% to 19 percentage to 19 percent, Germany from 7%-12% and South Korea from 9%-13%. In spite of all this however, we find that news is utilized in extremely small amounts in all markets.